BRAND STRATEGY WITHOUT THE B.S.

Built for creatives who’ve shown the work, then panicked when asked to explain it.

Your visuals land.
Then come the questions.

 Well, now you’ve got answers.

A FULL BRAND STRATEGY SYSTEM

BUILT BY DESIGNERS
FOR DESIGNERS

USE IT TO:

Start strong & stay sharp all the way through

Back up your thinking without sweating
through your shirt

Make strategy feel
fast and not like pulling teeth

Get clients nodding along instead of nodding off

EVER WRESTLED WITH A BRAND STRATEGY? STRUGGLED TO MATCH VISIONS WITH MISSIONS & VALUE PROPOSITIONS?

WE GET IT. WE HAVE TOO.

Brand strategy shouldn’t feel like guesswork.

But too often, it looks like this:
• Briefs written by three people who’ve never agreed on the goal
• Insights made of best guesses and last-minute edits
• You explaining your thinking, like you’re making it up on the spot

And all the client wants is for the logo to “pop more”.

SO WE ASKED OURSELVES

THERE’S GOT TO BE A BETTER WAY, RIGHT?

TURNS OUT THERE WAS.
SO WE BUILT THE TOOLS TO FIX IT. YIPPEE.

THE STRATEGY SYSTEM FOR CREATIVES WHO’D RATHER SKIP THE JARGON AND JUST GET THE JOB DONE.

STRATEGY DOESN’T HAVE TO BE SLOW, VAGUE, OR PAINFUL.

Get clear thinking from the first brief,
without a single buzzword.

LESS TIME FLAILING. MORE TIME FLOWING.

Build better brands faster, without sacrificing your standards (or sanity).

KEEP FULL CREATIVE CONTROL.

You guide the ideas. We give you the tools to explain them like a pro.

CLIENTS SAY “THIS JUST MAKES SENSE.”

Because it does. And now you’ve got the tools to prove it.

STRATEGY WITHOUT THE OVERWHELM

HERE’S HOW THE TOOLS BREAK IT DOWN:

Phase 1: Start Sharp

GET ALIGNED. ASK SHARPER QUESTIONS. BUILD A BRIEF THAT WON’T FALL APART MID-PROJECT.

Tools include:

No-Fail Brief™
Aligns everyone from the start
Research Radar™
Surfaces the insights that actually matter
Rival Deep-Dive™
Outsmart the market, don’t mirror it
Avatar Architect™
Real personas, built on real decisions
Experience Map™
Stop fixing symptoms, start solving
Strategy Director™
A gut-check before things drift

Outcome: Everyone’s clear. You’re already ahead.

Phase 2: Nail the Positioning

FIND THE VOICE. PIN DOWN THE MESSAGE. GIVE THE BRAND A BACKBONE.

Tools include:

Brand Name Lab™
Names that feel right (and pass the test)
The Big Idea™
One concept to anchor the brand
Strategy Story™
A simple narrative that sticks
Archetype Engine™
Powers a real brand personality
Copy-Writeprint Guide™
Tone of voice, sorted

Outcome: A brand that sounds like itself and stands out.

Phase 3: Sell the Thinking

MAKE IT LAND. GET THE NOD. DODGE THE NEXT “CAN WE GO BACK A STEP?” LOOP.

Tools include:

Irresistible Offer™
Sharpens your value into a “hell yes”
The Perfect Pitch™
Elevator pitch meets brand manifesto
Brand Story Framework™
Turns strategy into usable content
Creative Director™
Sanity check before design kicks in
The Winning Deck™
Strategy that sells. Without the snore.

Outcome: Clients say “That makes sense” and mean it.

WHY IT WORKS

BECAUSE YOUR CLIENT DOESN’T NEED ANOTHER 100-SLIDE SNOREFEST

THEY NEED TO GET IT. FAST.

TO SEE HOW YOUR WORK CONNECTS TO A BIGGER IDEA AND WHY IT ACTUALLY MATTERS.

 ✔ A brand story they can repeat
✔ Positioning that feels intentional
✔ Something that makes them look smart in the next meeting
✔ A brand that sells

THEY WANT:

YOU WANT:

 ✔ A system that holds under pressure
✔ Tools that help you explain your thinking—clearly, quickly
✔ To say:“Here’s what we’re doing.
And here’s why.”
✔ Clients who nod along, instead of nodding off

THIS ISN’T THEORY

IT’S NOT ANOTHER LAME AI SHATBOT.

It’s strategy that works

Built by people who’ve sat through the messy meetings, rewritten the decks at 11pm, second-guessed every decision… and seriously considered moving to the woods instead of doing it all again.

With Hey Strategist You stay in full creative control

But this time with the tools to work faster, think sharper, and maybe (just maybe) start enjoying the process again.

YOU DON’T NEED TO BECOME A STRATEGIST

YOU JUST NEED TO STOP GUESSING & START SOUNDING LIKE SOMEONE WHO KNOWS THEIR SH*T.

Use the system.
Sell your thinking.

Make your next project hit like a brand epiphany.

PRICING THAT PAYS FOR ITSELF

GET STRATEGY THAT SELLS WITHOUT THE GUESSWORK OR THE $5K CONSULTANT FEE.

You don’t need another strategy framework.
You need a system that makes your thinking clearer, faster, and more convincing—every single time.

Whether you’re flying solo or leading a small studio, Hey Strategist™ gives you the tools to sell your work, land your ideas, and get paid like the pro you are.

JOIN THE BETA

$59

$29pm

Limited-time Beta
Access Discount!

 1 Seat • Full System Access

For freelancers, brand designers and solo strategists ready to sharpen their thinking and stop winging it.

✔️ Full access to all
15 Hey Strategist tools

✔️ Unlimited strategy projects
(no gates, no catches)

✔️ Strategy storytelling templates that make sense (and sell)

✔️ Copy Writing tools to nail your client’s tone

✔️ Real-time AI thinking partners

✔️ Strategy Deck builder that doesn’t need 84 slides to land

✔️ Lifetime early-bird rate
(yep, locked in for life)

IF THIS TOOL HELPS YOU CLOSE JUST ONE PROJECT, IT PAYS FOR ITSELF 10X OVER

WHAT’S IN IT
FOR YOU?

✔ Tools built for creative chaos

✔ Get to clear thinking—faster

✔ Turn chaos into clarity without hiring help

✔ Explain your decisions (without the mumbling)

✔ Say “Here’s the strategy”—and actually mean it

✔ No courses. No theory. Just clarity that sells

✔ Spend less time rewriting decks,
more time closing projects

WHAT’S IN IT FOR
YOUR CLIENTS?

✔ A story they can remember (and repeat)

✔ Positioning that actually sells

✔ Messaging that actually makes sense

✔ A brand they finally understand—and believe in

✔ Confidence in your process from day one

✔ Fewer revisions. Faster approvals.
Happier launches.

NO FLUFF. NO FILLER.
NO “BRAND ESSENCE” WORKSHEETS IN SIGHT.

Just clear, confident strategy, delivered in hours, not weeks.

SERIOUSLY!

WHY ARE YOU
STILL HERE?

Click the button. Sort your strategy.
Look terrifyingly competent in your next client call.

Or keep copy-pasting from those old PDFs and hoping no one asks too many questions.

Totally up to you.

 FAQs

  • It’s a system of tools that helps you think clearly, explain faster, and sell strategy without the fluff. It’s not a course or a framework—it’s how you go from “what’s the point?” to “this makes total sense.”

  • Yes. If you ever have to explain, pitch, or deliver strategy—it’s for you. Freelancers, small studios, in-house creatives, or client-facing strategists. If you think for a living, this helps you sound like it.

  • Totally. You don’t need to “know strategy.” You just need to want your work to make more sense to clients—and move faster while doing it.

  • Even better. Hey Strategist sharpens what you already know. It helps you structure your thinking, streamline your process, and sell your ideas with less back-and-forth.

  • Perfect. That’s exactly who this was built for. You get tools that help you hold your own in bigger rooms—without having to sound like a consultant.

  • It gives you a faster, clearer way to explain the thinking behind your work—so you get more buy-in, fewer revisions, and better outcomes. It helps your ideas land.

  • You get 15 practical, battle-tested tools across 3 phases:
    → Start Sharp
    → Nail the Positioning
    → Sell the Thinking
    Each tool solves a real pain point—from writing briefs to pitching the work.

  • You work directly in the tools. Tweak, refine, test ideas live. It’s built for moving fast—without losing depth or control.

  • You can share the thinking, structure the strategy, and use the tools to run better client projects. If you want to collaborate inside the platform, check out the multi-seat options.

  • Not right now. It’s built to be standalone and simple. No plugins, no platform spaghetti.

  • It’s all in there. From finding the message to building the story to defining the tone—Hey Strategist helps you craft a brand that sounds like itself and sells like it means it.

  • Nope. It runs in your browser. No downloads, no AI keys, no setup stress.

  • Yes. The No-Fail Brief tool is 100% free—and honestly, worth it on its own.

  • Right now we’re in early access mode. Plans start at $99/month for early birds, with full access to all tools. Cancel anytime.

  • Yes. No contracts, no lock-ins. Cancel any time from your dashboard.

  • No refunds once you’ve got access. But you can cancel anytime, and we’re always here if you hit a snag.

  • Real people. Real help. Email support built into the platform—fast replies, no tickets, no bots.

  • Just drop us a message. We're here, and we actually reply.

HEADS UP

Hey Strategist™ gives you a powerful set of tools to craft sharp, clear, and client-ready brand strategy. But like any creative process, results depend on how you use them.

We can’t guarantee perfect outcomes—but we’ve built this to support smart thinking, not replace it. You’re still the strategist. We’re just your backup.

There are no refunds once you’ve got access, but you can cancel at any time. No contracts. No lock-ins. Just strategy, on your terms. And if you ever hit a snag or need guidance—we’re always here to help.

Use your judgment. Trust your instincts. And double-check the details—because even great tools can have an off day.